New Attribution Whitepaper
The Performance Marketing Association’s Measurements and Insights Council just released a new whitepaper, Insight, Attribution: An Overview of Attribution Tools and Techniques within the Affiliate...
View ArticleHow Attribution Models Affect Your Affiliate Program (Whitepaper)
Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the...
View Article
More Pages to Explore .....
